Event Industry

Convention Data Services Announces Strategic Partnership With Ingo

Written by Tara Thomas
Offers Advocate Marketing Solution to Clients to Drive Event Attendance

(Bourne, MA – January 26, 2016). Convention Data Services (CDS), the trusted registration partner in driving global event connections, has announced today a new strategic partnership with InGo, creator of a socially smart advocate marketing platform that is helping to drive attendance and grow events around the world.

CDS is always looking for creative ways to connect people via new marketing and attendance-building tools that it can offer to show management clients. The InGo product is a great fit with CDS’ portfolio of technology and marketing solutions and provides a valuable way for attendees to help drive event growth and engagement. The InGo suite of widgets, which are seamlessly integrated with the CDS registration platform, support ten languages and have a proven track record of success. This social networking tool offers a superior application and reporting function and is a cost-effective attendance-building solution for show management.

The product is designed to activate an attendee’s existing social network and contacts. InGo’s social login speeds up registration by auto-filling fields with social profile data. Attendees can then post to their newsfeed to alert contacts of their intention to attend an event, invite their network to attend, and discover who else is attending the event from both in and out of their network. Additionally, attendees can invite new contacts right from the event website.

“I’ve known InGo’s CEO, Michael Barnett, for over two years now and I’m very impressed with his vision and the outreach the product provides within attendees’ social networks. InGo is a perfect strategic match, as it integrates seamlessly with our registration platform and aligns with our product mission, which includes our new Attendance Builder Program that launched in December,” says John Kimball, President and CEO, Convention Data Services.

“We’ve been working closely with the team at CDS and find them highly skilled and responsive,” says Michael Barnett, CEO, InGo. “We are so pleased to be partnering with a company that understands the important role advocate marketing plays in increasing registration numbers and look forward to more best-in-class results.”

CDS is now offering the InGo product to all show management clients. Contact David Lawton, EVP of Sales, at dlawton@cdsreg.com for more information.

Convention Data Services – CDS (www.cdsreg.com)
Convention Data Services (CDS) is the trusted registration partner for driving global event connections for businesses and associations worldwide. Headquartered in Bourne, Massachusetts, CDS has built multi-faceted solutions to engage attendees, deliver exhibitor ROI and provide actionable analytics for the events industry since 1986.

InGo (www.ingo.me)
InGo is a social media advocate marketing company that grows events by empowering organizers and attendees.
With offices in the US, UK and Italy, and partners on six continents, InGo serves the largest event companies in the world. InGo provides event marketing solutions for varied industries such as tech, fashion, construction, media, film and more across the globe. The company has been in business since 2013 and has served over 350 events on six continents. For more information on InGo, contact Kristina Mirus: kmirus@letsingo.com or 877-972-7891 ext. 3.

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Tara Thomas

CMO & Co-Founder at The Meeting Pool
Tara is CMO and Co-Founder of The Meeting Pool, and a round-the-clock marketeer who works with tech companies on marketing activities including branding, events, social media, public relations, communications, strategy, and operations. Her background in the marketing of technology applications and online services spans a broad set of technologies including software-as-a-service, B2B, enterprise, financial services, publishing, real estate, and automotive markets. She has over 15 years of expertise managing strategic event marketing programs for companies including The Television Bureau of Advertising, Oracle, IPIX and The Cobalt Group, a leader in the automotive marketing space. Most recently at Certain, Inc., Thomas oversaw a myriad of strategic marketing initiatives that were essential to Certain’s growth.