Event Industry

Education Meets Entertainment at Tech-Focused AIBTM ‘Innovation Zone’ in June

Written by Leah Layzell

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Timely exhibits expose buyers to emerging technologies, developing trends

ORLANDO (May 12, 2014) The Americas Incentive, Business Travel and Meetings Exhibition (AIBTM) has lined up multiple cutting edge and highly interactive attractions for its Innovation Zone. Entertaining and informative, the Innovation Zone, managed by The Meeting Pool, tech gurus of the meetings industry, is a choice venue for meeting professionals attending AIBTM June 10 – 12 in Orlando, Florida, to learn about and gain experience with the latest technologies impacting the industry.

“The Innovation Zone is a popular draw for AIBTM and a perfect illustration of our commitment to provide members with the tools and education necessary to advance their careers,” said Michael Lyons, Exhibition Director for AIBTM. “The Innovation Zone offers innovative, unique offerings and opportunities that together will enhance the attendees’ professional knowledge.”

The Innovation Zone is divided into four areas with stylish high-quality furniture from So Cool Events. The four areas include: the Innovation Spotlight Stage, brought to you by etouches, which will offer a series of peer-run presentations covering social media, mobile application software, crowdsourcing and attendee engagement; TechCollective, a “pod-based” exhibit area packed with start-up technologies; EnergyXChange, a central meeting space that will also include stylish high-quality furniture brought to you by Totally Mod; and TechBar, staffed by The Meeting Pool and GenieConnect, (serving as the “mobile app genius”), featuring a one-on-one Genius Hub to allow attendees to brainstorm with a genius for advice and ask questions about AIBTM’s mobile app.

More than 20 complimentary sessions make up the education lineup in the Innovation Zone from Wednesday, June 11 to Thursday, June 12. Sessions include:

  • 12 Ways to a Great User Experience: Put yourself in the position of attendees and learn how to avoid that one bad experience that can color an entire event.
  • Unlock Your Event Data: The Smart Path to Enlightened Event Intelligence: How data can help you pick the right people and right place to create the right event.
  • Hot Tech for Meeting Design: This is an interactive primer on using tablets, smartphones and laptops to enhance session design.
  • Open TECHBar: Here is where you can experience the latest technology and get the upper hand on how to use it.
  • Surf the Content Marketing Wave: Learn to stand apart from the volume of material on the Internet and master content curation.
  • Meeting Planning Automation: Put technology in perspective without getting left behind.
  • Leveraging Mobile for Better, Greener & More Profitable Events: Using mobile has a number of advantages—for the user and the environment.

A full look at the education schedule in the Innovation Zone can be found here.

“AIBTM has made a point of introducing its customer base to new and emerging technologies that, sooner rather than later, will have a profound influence on the way meeting professionals globally will conduct business,” said The Meeting Pool. “We are pleased to be part of a forward-thinking show.”

AIBTM takes place from June 10-12, 2014 at the Orange County Convention Center in Orlando. To apply for the AIBTM Hosted Buyer program or register to attend AIBTM as a Trade Visitor go to: http://www.aibtm.com/Visiting/. Join AIBTM on LinkedIn, Facebook, Twitter, i-Meet, and YouTube.

The Americas Incentive, Business Travel & Meetings Exhibition (AIBTM) is a leading global exhibition for the U.S. meetings and events industry. AIBTM delivers individually qualified Hosted Buyers and eligible Trade buyers from the U.S. and around the world. Tailored to the U.S. market, AIBTM serves and guarantees the attendance of top-level decision makers. The exhibitions provide time and business efficient matching services for buyers and sellers through unique Hosted Buyer Programs. For more information, please visit www.aibtm.com. AIBTM takes place from June 10-12, 2014.  Join AIBTM on LinkedInFacebookTwitter, and YouTube.

AIBTM forms part of the Reed Travel Exhibitions Meetings, Events and Business Travel Portfolio along with AIME (www.aime.com.au), GIBTM (www.gibtm.com), CIBTM (www.cibtm.com) IBTM India (www.ibtmevents.com/IBTM-India), IBTM Africa (www.ibtmevents.com/IBTM-Africa) and EIBTM (www.eibtm.com).

Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world¹s leading provider of exhibitions in the travel and tourism industry, with a wide-ranging portfolio of 21 international events in 14 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa. Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf, ski and spa travel.
RTE is part of Reed Exhibitions. www.reedtravelexhibitions.com

About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company. www.reedexpo.com

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Leah Layzell

Project & Directory Manager at The Meeting Pool
Leah is a designer and digital specialist based in Essex, United Kingdom, She specializes in assisting small to medium-sized enterprises with their technical support, design, projects and digital implementation so that they can run their business with ease.