Get Ready to Explore New Event Technologies at #IMEXpitch

Written by Catherine Reed

Part of what makes the IMEX Frankfurt so memorable within the events industry is #IMEXpitch, a program designed to showcase start-up companies and their new technology products. Attendees have the opportunity to learn more about five exciting up-and-comers, handpicked by a panel of industry-expert judges that features our own Tara Thomas of The Meeting Pool as a member of the prestigious panel.

This year’s finalists are sure to delight. Each will compete live at the event, going head-to-head with five-minute pitches to determine a winner. The winning product will receive an exhibition space on the Technology Pavilion during IMEX in 2018.

If you are interested in learning more about the selected finalists, here is a quick overview.

The professionals at Feathr have created a set of digital marketing tools designed specifically for event organizers. Instead of trying to make generic options fit your needs, this technology is designed with you in mind. Features include audience analytics, smart segmentation, landing pages with referral tracking, ad targeting, and more.
Users can also take advantage of the systems methods for creating new revenue streams, including the ability to run digital marketing campaigns for exhibitors and sponsors by leveraging your upcoming audience information.


Event planners understand how critical date selection can be to the success of an event. Fly Another Day provides a mechanism for choosing the ideal dates and locations to ensure maximum participation. The solution monitors potential disruptions that can affect the availability of your audience, ranging from public and school holidays to strikes and elections to major television broadcasts and other scheduled events. Then, it notifies you as to which dates are ideal based on factors you assign.

Fly Another Day can also be used for multiple other business functions including travel planning, product launches, marketing releases, and other time sensitive activities.


Networking and collaboration are valuable in most sectors including the events industry. SharedXP makes it easier to connect with peers and the members of your network and to the power of crowdsourcing. Collaboration pages can be created quickly, allowing you to choose between public and private access, giving you a platform on which to communicate about an upcoming event. You gain greater access to new ideas and feedback, allowing you to shape and mold your event into its ideal form.


For those looking to make the most of their existing video content, Showpiper gives you a chance to make your videos work harder for you. You can cross-promote your events using your existing content and enjoyed an SEO enabled approach designed to bring in a bigger audience of the right attendees. Social media sharing is a breeze when using the included features, and the videos are highly searchable to ease viewer frustration.

The solution also supports greater engagement by providing mechanisms for managing discussions and providing spaces for event details and speaker profiles. Each event can be listed as public or private, allowing you to control who can participate.


For those looking for an ideal event space, Spacebase has you covered. They scouted potential locations, collecting vital details regarding the spaces, and created a system for quick searches and easy bookings all in one.

The solution provides access to great locations throughout Europe as well as specific international cities like New York City, Cape Town, and Hong Kong. Once you find your perfect place, simply select any extras you need (like projectors and coffee), and book your meeting. Everything is handled by Spacebase, so there’s no need to hope between multiple sites to handle a single event.

#IMEXpitch is just part of what IMEX Frankfurt has to offer event professionals from across the world. If you haven’t made plans to attend, now is the time to get in on the action and see the latest and greatest developments the industry has to offer.

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Catherine Reed

Catherine is a content creator, article writer, and web copy specialist who has translated her professional and educational experience into a full-time writing career spanning categories as diverse as technology, education, finance, and staffing. She holds a Bachelor's Degree in Information Technology and has nine years of experience working specifically in the mobile device field.