Social Media

Six Content Curation Tools to Simplify Your Life

by Leah Layzell
11 years ago
3 min read
Written by Leah Layzell
Buffer

As the use of social networks is becoming more widespread, it becomes increasingly important to be able to keep track all of the content related to you, your company, or your event. However, as the information world is becoming more fast-paced, it might take you a while to sift through all the noise to pick out the content you want.

Here is where content curation tools may come in handy! Content curation tools help gather up and sift through content to determine which are relevant. To make it even easier for you, we’ve rounded up a few of these tools for you to take a look at:

Curata

  • Create, customize and comment on curated content
  • Organize into categories
  • Learns content preferences as you curate; suggests content to enhance SEO
  • Post content to social media or into email newsletters
  • API for integration
  • Analytics
  • For Events:
    • Ideally increase audience engagement (one of their selling points on their site)
    • Eventually save time on managing sources as it learns your preferences

OpenTopic

  • Combines curation tools like RSS feeds & Google Alerts to pull in relevant content
  • Customize messages for multiple social networks & publish with one click (reminds me of Hootsuite?)
  • Measures ROI
  • For Events:

Paper.li

  • Processes content from: Facebook, Twitter, Google+, Youtube, Tumblr, & RSS feeds
  • Customize combinations of content sources to create site [can also add filters to best reflect the type of news you want]
  • Comment on content
  • PRO features: Can add your own ads, add white papers, send newsletters, add collaborators, and integrate with Google Analytics
  • For Events:
    • Can embed into site to create newsfeed of content related to your niche or event

RebelMouse

  • Supports linking to: Facebook, Twitter, Flickr, LinkedIn, Google+, Pinterest, Instagram, & RSS feeds
  • Allows integration with Google Analytics & newsletter sending
  • For Events:
    • Link social networks for event to pull in content you post
    • Can pull in content by hashtags & from your linked social networks
    • Can embed into event site or create separate site

Storify

  • Supports searching in Facebook, Twitter, Instagram, Flickr, & Youtube
  • Drag & drop functionality
  • Comment on content
  • Embed content & share curated content on social networks
  • Notify owners of posts included in story
  • For Events:
    • Pull in content about your event & organize it as you see fit
    • Can embed content into site

#Tagboard

  • Supports hashtag searching in: Facebook, Twitter, Google+, Instagram, App.net, & Vine
  • In progress of building recommendation engine for choosing best hashtags
  • For Events:
    • Pull up hashtags related to your event from different social platforms

This is by no means a comprehensive list, so if you currently use any other content curation tools that you think are particularly awesome, feel free to share it with us!

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Leah Layzell

Project & Directory Manager at The Meeting Pool
Leah is a designer and digital specialist based in Essex, United Kingdom, She specializes in assisting small to medium-sized enterprises with their technical support, design, projects and digital implementation so that they can run their business with ease.
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