21 Days of Action – $1BILLION Economic Access Campaign Action Kit

Written by Tara Thomas

Today, International Women’s Day, we at Women in Cloud are launching the 21 Days of Action campaign to create $1 billion in economic access for women-led technology companies.

The campaign runs from March 8-28, and aims to improve access to procurement vehicles for women in the technology sector through collaborative action with public officer holders, global corporations, women tech entrepreneurs and entrepreneurship organizations and
accelerators in Canada and the U.S.

Together, we can share the importance of fair and equitable access to economic opportunities for all, to amplify the success of women-led technology companies, and the important organizations and initiatives they support.

We’ve put together social media content for you to easily copy, paste and post on your profile. You may use the complete promo kit to share the campaign message and the links in the action calendar below to take your own actions each week of the campaign!

Use the hashtag #empowHERaccess with your posts to join the conversation online.

Each week in our social media we will feature spotlights by industry leaders, inspirational quotes, and calls-to-action for the community to take as a collective.

Week 1 Plan

Week 2 Plan

Week 3 Plan

And… don’t forget to:

  1. Sign the pledge to unlock economic access through procurement and investment vehicles.
  2. Nominate an Entrepreneur for WIC’s Top 50 Women Entrepreneur Enterprise-Ready Solutions. This takes 10 minutes max.
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Tara Thomas

CMO & Co-Founder at The Meeting Pool
Tara is CMO and Co-Founder of The Meeting Pool, and a round-the-clock marketeer who works with tech companies on marketing activities including branding, events, social media, public relations, communications, strategy, and operations. Her background in the marketing of technology applications and online services spans a broad set of technologies including software-as-a-service, B2B, enterprise, financial services, publishing, real estate, and automotive markets. She has over 15 years of expertise managing strategic event marketing programs for companies including The Television Bureau of Advertising, Oracle, IPIX and The Cobalt Group, a leader in the automotive marketing space. Most recently at Certain, Inc., Thomas oversaw a myriad of strategic marketing initiatives that were essential to Certain’s growth.