Tech

5 Outstanding Event Software Integrations for Event Professionals

by Catherine Reed
7 years ago
4 min read
software integration
Written by Catherine Reed
Buffer

Most event professionals rely heavily on their primary event management software solution to keep things organized. But many of these options don’t natively support every activity you need to handle. That’s where integrations come in.

Software integrations are additional services that connect seamlessly into your primary platform. They allow you to manage other tasks without having to open up additional software and prevent you from having to enter in data two, three, or however many additional times it would take to get all of these details listed across every system.

Choosing the right integrations can save you a significant amount of time as you plan, market, and host your event. Here are five outstanding event software integrations every event professional should examine.

Considered one of the leading messaging platforms for professionals, Slack makes it easy to communicate with other members of your team and track various activities. By integrating slack into your primary event management platform, you can set the service to automatically alert you to specific events (like when tickets are purchased).

This gives you a quick notification of important activities and keeps internal conversations flowing smoothly. Everything happens in real-time, so you never have to worry about overlooking critical actions or opportunities.

Boomset is designed to help you manage on-site activities, like attendee check-ins, with greater ease. It gives you the ability to log information, allow guests to check themselves in, provide on-demand wristband printing service, and QR code scanning from a single system.

But, the benefits of Boomset don’t end there. As a software integration, it can upload attendee details to your primary database whenever someone checks in. This means you don’t have to review those logs manually or enter the data yourself. Instead, everything happens automatically, making it simpler for you to keep things moving without having to stop to manage check-in data.

Often, email is your primary way of communicating with attendees, vendors, and sponsors. MailChimp is an automated platform that allows you to send predesigned emails to specific contacts at the right time. You can set up emails to go out on key dates or when certain actions occur, such as a ticket sale.

By integrating MailChimp into your event management platform, you can record registration and contact information from your website and use it to almost magically create email lists. You won’t have to add emails by hand, and certain contact list categories can be automatically applied, ensuring your attendees aren’t getting the emails meant for your vendors and vice versa.

While powerful event management software solutions often have the ability to sort and analyze various forms of data, sometimes having certain details in a reliable spreadsheet is ideal. Integrating Google Sheets into your system means you can access critical data through the cloud, ensuring it is always accessible no matter where you go or what device you use.

This can be ideal when you want to look at certain records and review them in a way that isn’t automatically offered by your primary software. And, with integration, the files automatically populate, ensuring you don’t have to hand enter data or risk errors by copying and pasting.

Not all software is designed to integrate with one another, and that’s where Zapier comes in. This tool is capable of working with over 750 platforms, and the solution can be used as a bridge between two systems that otherwise wouldn’t integrate. It operates by using a series of triggers and actions, allowing you to accomplish a variety of tasks.

For example, you can set Zapier to trigger whenever a ticket is purchased and complete the action of adding the person’s details into the primary platform’s contact database. Overall, Zapier is very easy to use, making it a strong solution when you need a workaround but don’t consider yourself to be particularly tech-savvy.

Event Software Integrations are the Key

In the end, integrations give you a method for saving a significant amount of time while reducing the risk of entering data incorrectly. This allows you to increase your level of productivity, making the entire event more cost-effective to manage.

Often, integrating various software solutions is relatively easy. Just check out your solution’s website (as well as the information about your primary event management platform) and see what integrations are supported. Even if you can’t make a direct connection, having an alternative, like Zapier, can help you bridge those gaps too, ensuring you can always make the most of your time and that your event goes off without a hitch.

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Catherine Reed

Catherine is a content creator, article writer, and web copy specialist who has translated her professional and educational experience into a full-time writing career spanning categories as diverse as technology, education, finance, and staffing. She holds a Bachelor's Degree in Information Technology and has nine years of experience working specifically in the mobile device field.
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