Social Media

8 Steps To Effective Content for Social Media

Written by Kaylynne Hatch

We all know that content is king but what does that mean? What kind of content will allow you to rule your empire and what kind of content works for your event or conference audience? It is actually not as difficult as you might think and this great presentation by Michael Brenner, VP of Marketing and Content Strategy at SAP takes you through the 8 steps that any event marketer can follow.

Here is what Michael says about this presentation:

My talk is on some ideas for how to develop a content strategy for your social efforts. I have always seen the value in great content developed with the customer in mind. But social media needs great content, and great content needs social media, so you can’t be successful with just one.

The 8 Steps look something like this:

  • Listen first
  • Stop creating crap
  • Engage your audience
  • Find your voice
  • Be helpful
  • Find your Rhythm: (the 4-1-1 rule of social sharing)
  • Reject excuses for not using any social channels
  • Be entertaining, if you can

Have a look and you are sure to gain some new knowledge and insight. 

Hat tip to Danny Brown for posting this to his site on Sunday.


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Kaylynne Hatch

Editor / Social Media Manager at The Meeting Pool
Kaylynne Hatch is a social media expert and online marketing manager. With a Bachelor of Science in Communications and New Media from the University of Utah and a background in graphic design and entrepreneurship. She has been working in the events and travel industry since 2013.