Event Industry

AIBTM 2014 Recap: Attendees Dazzled with Innovation Zone

Written by sarahlane

THE AMERICAS INCENTIVE, BUSINESS TRAVEL & MEETINGS EXHIBITION (AIBTM) Orlando, FL and Chicago, ILJuly 02, 2014 At this year’s AIBTM event in Orlando, Florida, Reed Exhibitions collaborated with The Meeting Pool on the Innovation Zone: a highly interactive, educational, fun zone that provided insight from leading industry professionals on the latest technological trends and innovations.


The Innovation Zone offered multiple venues for education, such as, personal consultations at the TECHbar with the staff from the Meeting Pool, plus information on innovative, and practical technologies, such as mobile apps and content delivery platforms at the TechCollective pod. Additionally, AIBTM hosted their first Innovation Awards, rewarding Event Farm, Digitell Inc, and The Coopetition program from Vienna Convention Bureau & Barcelona Convention Bureau, for their creativity and originality.


“The Meeting Pool worked very hard in making the Innovation Zone a success. The Spotlight stage and TECHbar were consistently filled with attendees learning about new technologies, the TechCollective pod exhibitors had good traffic to showcase emerging tech, and a stream of participants spent quality time charging their devices and networking in the Izone’s energyXchange,” said Michael Lyons, Exhibition Director for AIBTM.


The attendees appeared to enjoy this new addition to the exhibition and many were seen taking Reed’s green diamond ‘selfies’ challenge, dancing in a spontaneous conga line, sipping on cocktails, and eating cupcakes in celebration of the Meeting Pool’s first year anniversary. “We believe that technology has to be showcased and delivered in different ways for people to have fun with it and ‘enjoy it,’” said The Meeting Pool. “We think this strategy worked and was successful.”

About The Meeting Pool The Meeting Pool is a go-to resource and technology decision engine designed to educate and inform meeting professionals, marketers, IT staff and others on available tech solutions for the meetings and events industry. The Meeting Pool team is also available to tech companies, event professionals and conferences of all kinds to provide unique, insightful, engaging training and consulting appropriate for a variety of scenarios. The team’s mission is twofold: to work closely with technology companies in the event space to help them with marketing strategy, and guide event professionals on what the best tech solutions are for amazing events. www.meetingpool.net

congaAbout AIBTM The Americas Incentive, Business Travel & Meetings Exhibition (AIBTM) is a leading global exhibition for the U.S. meetings and events industry. AIBTM delivers individually qualified Hosted Buyers and eligible Trade buyers from the U.S. and around the world. Tailored to the U.S. market, AIBTM serves and guarantees the attendance of top-level decision makers. The exhibitions provide time and business efficient matching services for buyers and sellers through unique Hosted Buyer Programs. For more information, please visit www.aibtm.com. AIBTM takes place from June 10-12, 2014.  Join AIBTM on LinkedInFacebookTwitter, and YouTube.

AIBTM forms part of the Reed Travel Exhibitions Meetings, Events and Business Travel Portfolio along with AIME (www.aime.com.au), GIBTM (www.gibtm.com), CIBTM (www.cibtm.com) IBTM India (www.ibtmevents.com/IBTM-India), IBTM Africa (www.ibtmevents.com/IBTM-Africa) and EIBTM (www.eibtm.com).

Reed Travel Exhibitions Reed Travel Exhibitions (RTE) is the world¹s leading provider of exhibitions in the travel and tourism industry, with a wide-ranging portfolio of 21 international events in 14 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa. Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf, ski and spa travel. RTE is part of Reed Exhibitions. www.reedtravelexhibitions.com

About Reed Exhibitions Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company. www.reedexpo.com

Contact: Tara Thomas

The Meeting Pool

Email: Tara@meetingpool.net

Phone: +1 650.455.7658

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Intern at Thomas Marketing
Sarah Lane is a Marketing Coordinator for Thomas Marketing and an Editorial Assistant for the Meeting Pool. Sarah is a 2013 graduate of the University of California, Berkeley with a B.A. in Media Studies. Although she is new to marketing and writing editorial articles on technology, she is enjoying learning the tricks of the trade. On her days off, Sarah enjoys hiking and traveling.