Event Industry

AudienceView’s AV Community to Serve as NAIA Official Ticketing and E-Commerce Solution

Written by The Meeting Pool


AudienceView’s AV Community to Serve as NAIA Official Ticketing and E-Commerce Solution of the , Simon Fraser University and Western University Students’ Council

TORONTO, Ontario, Canada – May 5, 2015 – AudienceView, a world leader in e-commerce software for events and entertainment organizations, including more than 550 venues in 15 countries, proudly introduces AV Community, a subscription-based product suite designed to serve and amplify brands and their communities.

Built around reimagining a central events marketplace, and launching with organizations in higher education and professional associations, AV Community is excited to unveil three anchor North American clients:

• National Association of Intercollegiate Athletics (NAIA),
• Simon Fraser University (SFU) and
• Western University Students’ Council.

National Association of Intercollegiate Athletics

“AV Community is a game-changer for all NAIA member institutions,” said Jim Carr, NAIA President and CEO. “It is a great central toolset for schools that are aiming to expand fan engagement, operational efficiency and fundraising across their athletics departments, all under the NAIA Community umbrella. Ultimately, AV Community will provide new and meaningful ways to support the 60,000 student-athletes who are at the center of all NAIA experiences.”

With AV Community, athletics departments at more than 260 NAIA schools can now sell tickets, take donations and manage registrations for events, camps and clinics in a single shopping cart. At the same time, AV Community allows NAIA members to better engage fans, find new donors and season ticket holders, and drive incremental revenue through merchandise sales and more, all within a single, NAIA-branded events portal.

“AV Community has provided very easy-to-use features and dedicated support as we got set up to use it for the first time. It offers Reinhardt and our fellow NAIA member schools the potential to do things that many of our Division I counterparts are not able to do – like sell a ticket and a t-shirt, then take a donation in a single transaction,” said Bill Popp, Athletics Director at Reinhardt University. “We successfully sold tickets to the NWLL AAC Lacrosse Tournament in late April and are actively working on other ways to use AV Community across our department, with other games and summer camps.”

Simon Fraser University

As the official, campus-wide platform of Simon Fraser University, this AV Community is another great example of unifying disparate elements supporting a main brand by centralizing all events for the school’s upcoming 50th anniversary, being celebrated beginning in September 2015. AV Community will also power ticketing for SFU Athletics, Canada’s first NCAA school and a Division II member, as well as SFU Woodward’s (SFUW) in downtown Vancouver, known as the Goldcorp Centre for the Arts. The 130,000-square-foot venue houses the School of Contemporary Arts and a variety of performance and cultural facilities used by SFU and community groups, including a theatre, screening rooms, sound studios and art galleries.

AV Community also has the opportunity to create an events management legacy for the school, by supporting 50th anniversary activities as well as future athletics events, cultural offerings through SFUW, homecomings, graduation ceremonies, symposiums and more.

Event attendee data captured in AV Community will also help identify new donor prospects for SFU’s 50th anniversary fundraising campaign, which seeks to raise $250 million to support students, research and community engagement.

Western University Students’ Council

AV Community is also the official events community marketplace for the Western University Students’ Council (Western USC), which enhances the education experience and quality of life for more than 28,000 undergraduate students each year. Western USC replaced a third-party solution with its own branded events portal powered by AV Community and used it to run all winter and spring events.

In addition to a powerful, central calendar of events that is always up to date, Western USC can now offer a better online purchase and registration experience, has more control and owns its data. AV Community also brings efficiencies to the event management process, which is most welcome by Western USC’s busy student executive.

In addition, it is easy for Western USC to add events to the system and manage events for its student groups. Student users now have an enhanced, consistent online journey and a single events community to seek out fun and educational activities that improve their time on campus and prepare them for life after they graduate.

“AudienceView is thrilled to introduce a market-leading solution to serve strong and vibrant communities that organizations have worked very hard to build over many years,” said Mike Evenson, VP Marketing and Product Management for AudienceView. “AV Community is transforming events management for universities and colleges, associations and organizations. It bridges the gap between an institution and its events owners and attendees by uniting fragmented event experiences, reimagining a central calendar, nurturing relationships and enhancing fundraising. It also provides a powerful suite of tools for event owners. Everything is securely managed under a school or organization’s own brand, creating a consistent, authentic experience for fans, faculty, students and members.”

About AudienceView

AudienceView is a complete entertainment business solutions provider. With approximately $2 billion in annual transactions, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. Learn more at www.audienceview.com, or connect with the company on Facebook and Twitter.

Media/interview requests:

Christine Payne
Primoris Group Inc.
+1 416.489.0092