Earlier this month, Bizzabo (the all-in-one event management platform), launched three new integrations with Slack, Salesforce, and Mailchimp. According to their press release, these integrations will, “Empower event organizers to take smarter decisions and work more collaboratively.”
The integrations with Mailchimp will provide users the ability to streamline their event marketing and Salesforce provides the ability to “identify their most valuable prospects, customers and contacts and leverage the power of events to achieve their goals and finally measure their real ROI.”
Finally, a third integration with Slack is meant to provide event organizers to track how an event is performing in real-time and allow “all key stakeholders to be in-sync in real time.”
I had the opportunity to ask David Epstein, Bizzabo’s Content Marketing Manager a few questions about the new integrations.
Do you think integrations like these are a high priority for event management software providers in order to compete with other ESMs?
“Building a market-leading whole product solution requires integration. No company can build a Salesforce and Mailchimp replacement in addition to creating an event management platform. So we do expect providers to develop integrations in order to provide event planners with the best platform possible.
While these integrations will continue to become something that companies in our space prioritize, the quality and extent of the integration will vary greatly. Simply put, some companies are more customer-centric than others, and Bizzabo is certainly a customer-centric company. When we built these integrations our Product team, talked directly with customers to understand their pain points, and that’s why we are so confident that our integrations will serve the needs of professional planners.”
The press release mentions that these integrations were requested by “leading brands and corporates in the market” is Bizzabo seeing a lot of demand for up-market integrations to expand the capabilities of Bizzabo’s software?
“Since events are becoming more important to sales and marketing teams, key stakeholders like CMOs are becoming involved in the event planning process. Business leaders expect to know the ROI from an event, and in order to get to this information, event management software should integrate with other critical platforms.”
You also mention in the press release that event planning is becoming a core business function, could you share a little bit more about that? What does Bizzabo envision to be the future of business where events are one of the core functions?
“Live events are becoming increasingly important as business leaders realize the importance of forming face-to-face connections in a digital world. It’s because of this that live event budgets continue to grow, and it’s also why leading businesses are interested in integrating live event data with marketing and sales platforms.
Since live events will become more important, we expect event planners will become more critical to key business functions like marketing and sales.”
Bizzabo is an all-in-one event software that helps organizers create successful events by empowering them to build amazing websites, manage registration, sell tickets, grow communities, go mobile and maximize event experiences – using a beautiful, ROI driven platform. Bizzabo is used by thousands of conference organizers from around the globe, from Fortune 1000 companies to elite universities, associations and small corporate events. It is the winner of the prestigious “Best Event Management Software Award” and the “People’s Choice Award for the Favorite Event Tech Provider”. The company has offices in New York and Israel and was co-founded by Eran Ben-Shushan, Alon Alroy, and Boaz Katz.
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