Event Industry

Lanyon Acquires GenieConnect, Leading Provider of Mobile Event Applications

Written by Leah Layzell

Latest acquisition furthers Lanyon’s mission to deliver unmatched value by creating the only suite of solutions to power enterprise-wide meetings, events and travel programs

Dallas, TX. December 11, 2014 ─ Lanyon, the leader in corporate meetings, events and travel software, today announced its acquisition of GenieConnect, a leading provider of mobile applications for meetings and events. For Lanyon customers, this means a superior mobile experience that allows them to better manage their events, empower their attendees, build loyalty, and grow their revenue. For their attendees, benefits include increased engagement, real-time schedule updates, and a more personal event experience.

“Leading companies are looking to consolidate their entire meetings, events and travel programs with one provider, and mobile is a key element,” said Lanyon CEO David Bonnette. “Until recently, all they had to choose from were disparate point solutions. Today they are looking for a suite of solutions to seamlessly manage everything from small meetings to group room block management to their largest annual conference. By adding GenieConnect’s cutting-edge mobile application to Lanyon’s Smart Events Cloud™ and RegOnline®, we further expand the value we provide as the only enterprise-wide suite of solutions with advanced mobile capabilities.”

With this acquisition Lanyon’s global customers will now have access to an enhanced event experience with mobile innovations such as multi-event apps, iBeacon, gamification, interactive maps, and social media walls―all designed to enable the next generation of attendee engagement. The application also helps event organizers better manage their events, understand their attendees with real-time analytics, and track onsite behaviors to help make smarter business decisions.

GenieConnect is already integrated with many of Lanyon’s solutions, and together the two companies have collaborated on many high profile event programs around the world. GenieConnect is led by CEO Giles Welch and headquartered on the outskirts of London in Maidenhead, Berkshire, UK.

“Having worked with many of the software companies in the meetings and events space, it was clear to us that Lanyon was the leader, and that together, Lanyon and GenieConnect could provide unique benefits to our combined customers and the industry as a whole.” Welch said. “We look forward to continuing to grow and innovate with Lanyon and bring our mobile technology to their illustrious global customer base.”

The acquisition of GenieConnect caps an exciting year for Lanyon, which acquired Passkey and merged with ACTIVE Network Business Solutions earlier in 2014. These actions underscore Lanyon’s ongoing commitment to powering the next generation of corporate meetings, events and travel.


Lanyon is the leading provider of cloud-based software for managing corporate meetings, events, and travel programs. From a one-to-one sales meeting, employee training or a large flagship customer conference, Lanyon’s unmatched software and the data it provides helps thousands of organizations and hotels around the world to better engage their customers, reduce costs and grow revenue. Visit www.lanyon.com now for more details.

Note: All trademarks mentioned herein are the property of their respective owners.

Media contact U.S.:

John Lee, TallGrass Public Relations

Mobile 917.653.3444 | john.lee@tallgrasspr.com

Media contact EMEA:

Roland Tanner, Managing Director of EMEA, Lanyon

Office +44 1844.211644 | Mobile +44 7703.653496 | roland.tanner@lanyon.com

Connect with us:

Twitter @Lanyon

Lanyon on YouTube http://bit.ly/1fevY3S

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Leah Layzell

Project & Directory Manager at The Meeting Pool
Leah is a designer and digital specialist based in Essex, United Kingdom, She specializes in assisting small to medium-sized enterprises with their technical support, design, projects and digital implementation so that they can run their business with ease.