Event Industry

etouches Infographic Week Displays Importance of User Interface/ User Experience on Successful Events


Attendees remember 20% of what we hear and 90% of what they do – make your event UX engaging.

December 9, 2014 – etouches, a leading provider of cloud-based event management enterprise software is celebrating a week of visual infographic content highlighting the critical importance if UI/UX (user interface/user experience) in the realm of producing successful, engaging events.

etouchesThis infographic release comes during the midst of trends stressing the importance and focus on attendee experience. From meeting design, to event apps, to innovative surveys and more it will be all about attendees in the New Year.  In addition, the infographics will present statistical data on the user experience during events.  etouches will release their first blog post on December 8, and subsequently release one infographic little by little everyday.  Each day, three of their blocks will answer 4 specific questions:

  • What is user experience?
  • Why is user experience important?
  • How do you improve your user experience (2 parts)?
  • What are the results of good user experience?

With more than 1.8 million events taking place each year, event organizers must compete for attendance and support by delivering greater value to their sponsors, participants, and partners.  Image is everything in business, and it’s quantifiable.  $1 spent on UX can have an ROI of $100 for your business.

To view the infographic, visit http://blog.etouches.com/ each day until December 12th.  Bloggers and other writers are encouraged to share and publish the infographic using the embed code provided on the pages.

About etouches

etouches is a leader in in-cloud events management enterprise software. Founded in 2008, the company has more than 20 000 users in 35 countries. Headquartered in Norwalk, Conn., the company has two wholly owned subsidiaries with offices in Reading, UK and Sydney, Australia. Learn more at www.etouches.com.


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Leah Layzell

Project & Directory Manager at The Meeting Pool
Leah is a designer and digital specialist based in Essex, United Kingdom, She specializes in assisting small to medium-sized enterprises with their technical support, design, projects and digital implementation so that they can run their business with ease.