Event Industry

PRESS RELEASE: All the latest learning at IMEX America 2019

Written by Tara Thomas


‘Collisions of thought’, connecting with community and delivering a new era of experiences are all topics discussed at IMEX America, taking place September 10 – 12. 

The show has a wide program of more than 180 learning sessions – all free of charge – taking place at the expanded Inspiration Hub, sponsored by Maritz Global Events. 97 per cent of eligible education sessions are assigned with continuous education units for CMP certification, while 114 are approved by ILEA. This is the show’s highest accreditation achievement to date.

‘The biggest leaps and turnarounds come from collisions of thought’ – that’s the advice of Tim Sanders, CEO of research and consultancy firm Deeper Media. His session, Innovating faster – why collaboration changes everything, focuses on creating a culture of collaboration in order to problem-solve and drive innovation.

Collaborating and connecting

Collaborating & connecting through education

Collaboration – one of the tenets of IMEX’s Talking Point, Imagination – is also explored in Celebrating the positive impact of business events. Jane Cunningham from BestCities Global Alliance discusses the wider societal impact of events and connecting with the community. She will detail case studies from associations and explore the range of measurement tools available.

The importance of data in order to research and choose a destination and venue is covered in a session by marketing agency CI Group. In How research and data analysis identify the ideal meeting destination, CEO David Watt will reveal how data analytics can streamline the event planning process and how destination profiling and heat maps also have a part to play.

Deliver a new era of experiences

PCMA delivers a future-focused session – Five trends shaping the future of business events. PCMA and Marriott International uncovered key trends in their research and will explain how these can be brought to life by planners, ushering in a new era of experiences for any audience.

Creating deeper attendee and sponsor experiences is the aim of Five easy ways to align event tech with your event goals. EventMobi’s Event Marketing Manager, Kate Gray, shares best practices for integrating tech in an event to streamline the planning process and align to event goals.

Technology remains a firm focus of many of the education sessions with The Meeting Pool team, part of the expanded tech area on the show floor, sharing their expertise. In Smart project management tools for smart planners Tara Thomas promises to delve into new platforms, show how to customize them, and transform how planners execute tasks and reach milestones. [Editor’s note:  See TECH ZONE, Booth F1469 sessions here: https://portal.imexamerica.com/events.php?f=1&x=tech%20zone and make an appointment in the ZONE here.]

Carina Bauer, CEO of the IMEX Group, explains: “Our extensive education program, developed carefully with our industry partners, recognises that regardless of experience and career level, there is always something new to learn and discover. The business events sector continues to develop at a rapid rate and we, in turn, keep evolving our learning programs. In that way we stay true to our mission of leading by example.”

The IMEX America education program is now live. IMEX America takes place September 10 – 12, 2019, with Smart Monday, powered by MPI on September 9. Registration for the show is free of charge and open to all who work in the meetings, events and incentive travel industry.



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Tara Thomas

CMO & Co-Founder at The Meeting Pool
Tara is CMO and Co-Founder of The Meeting Pool, and a round-the-clock marketeer who works with tech companies on marketing activities including branding, events, social media, public relations, communications, strategy, and operations. Her background in the marketing of technology applications and online services spans a broad set of technologies including software-as-a-service, B2B, enterprise, financial services, publishing, real estate, and automotive markets. She has over 15 years of expertise managing strategic event marketing programs for companies including The Television Bureau of Advertising, Oracle, IPIX and The Cobalt Group, a leader in the automotive marketing space. Most recently at Certain, Inc., Thomas oversaw a myriad of strategic marketing initiatives that were essential to Certain’s growth.