Event Industry

PRESS RELEASE: PRA Leadership Evolution; Mike Fiber to Lead as CEO

Written by Tara Thomas

Source:  PRA

CHICAGO, October 28, 2019 – PRA, a leader in the Business Events industry, is very pleased to announce that Mike Fiber, previously Chief Operating Officer, has been appointed Chief Executive Officer effective today. Fiber becomes CEO of PRA at a time of exciting change and opportunity in the events industry.

Mike Fiber, PRA

Mike Fiber

Tony Lorenz, who has stepped down from his position as CEO to pursue other opportunities, said “It has been an incredible four-year journey at PRA.  We set a plan to redefine our business and brand, accelerate our growth rate, and build a best in class team.  It is with great confidence that I now hand over the reins to Mike Fiber, as CEO, to lead the next exciting chapter of growth and innovation at PRA.”

Fiber has served as Chief Operating Officer of PRA since 2017, leading all business operations, including 28 office locations in North America. He has been instrumental in driving strategic alignment and consistency in PRA’s growth over the last two years. Prior to joining PRA, Fiber served as Vice President of Operations for PSAV Presentation Services, a global provider of event technology services where he developed key strategies and best practices in support of PSAV’s business growth.

“I am very excited to lead this incredible business into the future and build upon the solid foundation of success that Tony created” shared Fiber.  “We have the most talented and passionate team in the industry, all of whom are dedicated to our craft of designing and delivering the very best transformative business event experiences.  PRA’s industry leading breadth and depth of capabilities allows us to set a new standard for creativity and service excellence for our clients and partners both within the US and globally.”

PRA (pra.com)

Headquartered in Chicago with 28 offices throughout North America, PRA is a leading business event management firm,

creating experiences which move hearts, minds, and businesses forward. Through its ownership of events and communication agency One Smooth Stone, PRA offers end-to-end integrated creative, production and communication solutions aligned with business events.

PRA blends Passion, Reach and Authenticity to consistently deliver incomparable experiences that engage participants and exceed business goals.

PRA’s reach runs deep, delivering value to millions of participants over nearly 40 years in every major destination across North America and beyond.  For information on our complete portfolio of services, please visit PRA.com or email: globalsales@pra.com. Follow PRA on our blog or any of the following social media sites through the links below.

Media Contact:
Michelle Kennedy
M: +1 619.577.2513


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Tara Thomas

CMO & Co-Founder at The Meeting Pool
Tara is CMO and Co-Founder of The Meeting Pool, and a round-the-clock marketeer who works with tech companies on marketing activities including branding, events, social media, public relations, communications, strategy, and operations. Her background in the marketing of technology applications and online services spans a broad set of technologies including software-as-a-service, B2B, enterprise, financial services, publishing, real estate, and automotive markets. She has over 15 years of expertise managing strategic event marketing programs for companies including The Television Bureau of Advertising, Oracle, IPIX and The Cobalt Group, a leader in the automotive marketing space. Most recently at Certain, Inc., Thomas oversaw a myriad of strategic marketing initiatives that were essential to Certain’s growth.