TECHbar to Enhance AIBTM’s 2013 Future Events Experience

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Demos, Education and Discussion with Tech Experts Address Event Industry Questions

Chicago (May 30) – The Americas Incentive, Business Travel and Meetings Exhibition, in partnership with The Meeting Pool, have announced that they will join together to provide meetings and events industry professionals insights on the best and most efficient use of technology via a TECHbar at the Future Events Experience located on the AIBTM show floor at McCormick Place in Chicago June 12 – 13.

“There is so much technology available to us today and of course, more innovations on the horizon… that is why it is important for AIBTM to provide a platform to share ideas and evaluate how they will impact us in our day-to-day jobs,” said Michael Lyons, AIBTM Exhibition Director.

The TECHbar is the brainchild of The Meeting Pool, a new events industry technology “decision engine” and information portal, and is designed to work in concert with the components of the Future Events Experience area to function as a learning center for AIBTM. Whether a beginner discerning how to maximize smartphone features, or a tech-savvy planner leveraging interactive audience response systems, the TECHbar will serve as a magnet for every attendee’s tech curiosities.

“The TECHbar is our way of personalizing the event technology learning experience for every AIBTM attendee,” said The Meeting Pool. “This opportunity to cover a wide variety topics – from iPads® to enterprise applications – is the kind of attention that technology is beginning to draw at industry events, and it is wonderfully complementary to what we’re doing online with The Meeting Pool. We’re very proud to partner with AIBTM to bring this in-depth, interactive experience to the event.”

The Future Events Experience area is dedicated to innovative thinking and will provide attendees with exclusive access to pioneers in event technology and focused discussion on the adoption of new solutions and how to utilize them. On the Innovation Spotlight Stage, more than 20 Future Events Experience presentations will address timely topics including:

• Content Marketing
• Next-gen Mobile apps
• Attendee Engagement
• Crowdsourcing for events
• Tablet and mobile devices
• Futuristic tech trends that will influence our events overall

Event professionals are also invited to experience the latest and most innovative products at the New Events Solutions area. Demos and hands-on interactive sessions will be taking place during show floor hours.

“Technology is perhaps the most integral component to the future of our industry,” continued Lyons. “At this year’s AIBTM, we will examine and discover the best practices of the industry’s technology together so that we all can leverage these new tools to our advantage for better business results.”

To participate as an exhibitor, apply as a Hosted Buyer or register as a Trade Visitor, go to www.aibtm.com. Join AIBTM on LinkedIn, Facebook, Twitter, Pinterest, YouTube and i-Meet.

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About AIBTM

The Americas Incentive, Business Travel & Meetings Exhibition (AIBTM) is a leading global exhibition for the U.S. meetings and events industry. AIBTM delivers individually qualified Hosted Buyers and eligible Trade buyers from the U.S. and around the world. Tailored to the U.S. market, AIBTM serves and guarantees the attendance of top-level decision makers. The exhibitions provide time and business efficient matching services for buyers and sellers through unique Hosted Buyer Programs. For more information, please visit www.aibtm.com. AIBTM takes place from June 11-13, 2013. Join AIBTM on Linked in, Facebook, Twitter and Youtube.
AIBTM forms part of the Reed Travel Exhibitions Meetings, Events and Business Travel Portfolio along with AIME, GIBTM, CIBTM, IBTM India,  EIBTM and Business Travel Market.

Reed Travel Exhibitions

Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel, as well as golf, ski and spa travel.

The 19 events are; World Travel Market (WTM), World Travel Market Latin America (WTM Latin America), Arabian Travel Market (ATM), International French Travel Market Top Resa (IFTM), International Golf Travel Market (IGTM), International Ski Travel Market (ISTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTM Asia), International Luxury Travel Market Americas (ILTM Americas), International Luxury Travel Market Africa (ILTM Africa), International Luxury Travel Market Japan (ILTM Japan), International Luxury Travel Market Spa (ILTM Spa), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM), India Incentive, Business Travel and Meetings (IBTM India) and Business Travel Market.

September 2013 will see the launch of IBTM India in Mumbai, India, and another exciting launch in the ski travel sector, with International Ski Travel Market in March 2014.

RTE is a business unit of Reed Exhibitions.

About Reed Exhibitions

Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company. www.reedexpo.com