Event Industry

PRESS RELEASE: Zerista Launches Multi-Screen “Meeting Hub” Platform



 Communication and Collaboration App for Events Provides Synced Experience Across Every Device

DENVER, Colorado –April 1, 2014Zerista, the award-winning provider of native mobile and web applications for events, today revealed its newest platform, Meeting Hub – a communication and collaboration app for modern B2B events that is accessible across mobile devices and on personal computers.

“Unlike traditional event apps, Zerista’s Meeting Hub improves the value of meetings by creating customer-centric events,” Eric Olson, Zerista CEO.  “Customer Centric Events make it easy event participants, including both attendees and marketers, to engage with the content, companies and people that are most valuable to them.  No matter how many systems event producers are using to manage an event behind the scenes, Zerista Meeting Hub makes it feel seamless for everyone, creating a real-time window into events across every device those people might use.” Among the new mobile release’s biggest innovations are a configurable home screen which allows meeting organizers to create a dynamic information hub for an event with live updates, an event newsfeed, a social feed and a real-time gamification leaderboard.

The new approach to mobile is complimented by an overhaul of Zerista’s award-winning web portal, which improves personalization of the pre- and post-event experience, including expanded three-tier filtering, advanced search and smart recommendations on the apps scheduling module, which is built to accommodate the most complex events in the world, and the addition of pre-set meetings, including hosted buyer scenarios. Over six months of real-world testing, Meeting Hub delivered an average of over 2.5 hours of engagement per user across the lifecycle of meetings, including more than 90 minutes of highly coveted pre-event engagement.

To create a synced-up experience across the full event lifecycle, Zerista also announced that it now has an enhanced platform ecosystem including 130+ integrations to technology systems that are critical to event professionals and marketers, including registration platforms, speaker management tools, CRMs, association management software and marketing automation.

“The BIO International Convention is more than just an event, it’s the largest, most influential biotech event and it’s a catalyst for collaboration, business, networking and the exchange of cutting-edge ideas” said Erin Lee, director, marketing operations at BIO.  “Yet, because it is so big and diversified, it can be hard for people to find what is relevant to them and to get everything done.  myBIO, the personal event planner and app, which Zerista powers, makes it so easy for people to get to the things that matter most.  Whether it’s personalizing our content-rich and action-packed schedule or finding the right companies to meet with in the exhibit hall, Zerista makes sure people get the most value out of our event.”

The Meeting Hub features Single Sign On (SSO) to make it easy and secure for attendees to access the app using the same usernames and passwords they have registered with an organization. To learn more about Zerista, visit www.zerista.com.  Follow Zerista on Twitter @zerista or Eric Olson @Eric_Ols.

About Zerista

Zerista is the first event app to power Customer Centric Events, helping event and marketing professionals to use personal insights to engage people with what’s most valuable –across devices and around the world.  Zerista’s unique combination of award-winning attendee apps and data-fueled lead generation, gives its clients the tools to both create more engagement and increase revenue from events.  Zerista is based in Denver, Colorado.  For more information, go to www.zerista.com.

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Tara Thomas

CMO & Co-Founder at The Meeting Pool
Tara is CMO and Co-Founder of The Meeting Pool, and a round-the-clock marketeer who works with tech companies on marketing activities including branding, events, social media, public relations, communications, strategy, and operations. Her background in the marketing of technology applications and online services spans a broad set of technologies including software-as-a-service, B2B, enterprise, financial services, publishing, real estate, and automotive markets. She has over 15 years of expertise managing strategic event marketing programs for companies including The Television Bureau of Advertising, Oracle, IPIX and The Cobalt Group, a leader in the automotive marketing space. Most recently at Certain, Inc., Thomas oversaw a myriad of strategic marketing initiatives that were essential to Certain’s growth.