Attendify’s New Social App: A Private Social Network for your Event

Written by Tara Thomas

Hot off the press at IMEX…

Attendify is launching a private mobile social network for events empowering attendees make new connections while keeping event planners stay in control with the ability to moderate content and encourage participation.

San Francisco, CA, October 16th, 2013 — Networking is at the core of any successful

event, but breaking the ice and managing new relationships is a challenge for attendees and event planners alike. That’s the problem Attendify, a San Francisco based startup, is working to address by launching a private mobile social network for events.

“We focused on making the experience of using the Social App familiar for attendees” says Michael Balyasny, Attendify’s co-­‐founder and CEO “when you open the app it looks just like your Facebook timeline with photos, messages, likes and comments, but the magic for event planners is that they’re always in control of the social experience” continues Michael.

Attendify’s Social App combines simple app creation, powerful social tools, and a management control panel. Together these tools comprise a complete end-­‐to-­‐end event engagement platform, some key capabilities include:

  • Timeline: a single place for attendees to view and engage with social content.
  • Photo Sharing: take a photo and share it to the timeline instantly.
  • Messaging: share short Twitter style messages to start conversations.
  • Profiles: every attendee has a social profile that tracks their activity.
  • Management: event planners can send push notifications, moderate content, and even block users.

The process of creating an app is simple; it takes just days to have the fully branded app published to the App Store and Google Play. “In the past six months we’ve had a chance to test the Beta version of the Social App at over 100 events ranging from large conferences with clients such as Philips and AstraZeneca, to small meetings of just a few hundred people” says Michael, “we were very encouraged by the outcome; a solution that gives attendees the ability to share, and planners the comfort of knowing they’re in control is very powerful.”

Attendify works right out of the box and is tailored to the needs of attendees and event planners. Getting started is as easy as registering a free Attendify account and following our step-­‐by-­‐step process to build and preview your app. For questions or additional information please email or call 866-­‐944-­‐8678.



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Tara Thomas

CMO & Co-Founder at The Meeting Pool
Tara is CMO and Co-Founder of The Meeting Pool, and a round-the-clock marketeer who works with tech companies on marketing activities including branding, events, social media, public relations, communications, strategy, and operations. Her background in the marketing of technology applications and online services spans a broad set of technologies including software-as-a-service, B2B, enterprise, financial services, publishing, real estate, and automotive markets. She has over 15 years of expertise managing strategic event marketing programs for companies including The Television Bureau of Advertising, Oracle, IPIX and The Cobalt Group, a leader in the automotive marketing space. Most recently at Certain, Inc., Thomas oversaw a myriad of strategic marketing initiatives that were essential to Certain’s growth.